One Nation. Under God. We Fight to Keep It That Way.

We Don't Run Campaigns. We Win Them.

AI-powered voter targeting, digital media dominance, and 30 years of earned media access — deployed for the candidates and conservative causes that deserve to win. Faith. Family. Freedom.

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Strictly Confidential
Voter Targeting ✦ Digital Dominance ✦ AI Strategy ✦ Earned Media ✦ Rapid Response ✦ Fundraising Ads ✦ Opposition Comms ✦ Crisis Control ✦ Get Out The Vote ✦ 100% Win Rate ✦ Voter Targeting ✦ Digital Dominance ✦ AI Strategy ✦ Earned Media ✦ Rapid Response ✦ Fundraising Ads ✦ Opposition Comms ✦ Crisis Control ✦ Get Out The Vote ✦ 100% Win Rate ✦
The Numbers That Matter

Performance Over Promises

0%
Win Rate — Every Candidate
Rusty Has Advised Has Won
0+
Radio Affiliates —
National Earned Media Network
0yrs
On America's Most Important
Radio Talk Show Hosts List
0.7M
Nightly Radio Listeners —
Ranked 6th in the USA
Full-Spectrum Capabilities

The Arsenal We Deploy

Every race is different. Every battlefield is different. We bring the full suite — surgical digital targeting to national earned media dominance — calibrated precisely for your race.

01
AI Voter Targeting
Machine learning models built on real voter data identify your exact persuadable universe. The right voter, the right device, the right message, the right moment. No wasted impressions. No wasted dollars.
02
Digital Media Warfare
Meta, YouTube, CTV, streaming audio, programmatic display. We don't run ads — we engineer media environments where your message is inescapable for every voter who matters to your race.
03
Earned Media Dominance
250+ radio affiliate relationships built over 17 years of national syndication. When you need a story to land, we make it land. No pitch decks. No gatekeepers. Direct access to conservative media at scale.
04
Rapid Response Operations
When the opposition attacks, you need a counter-strike in hours. Our rapid response infrastructure activates across digital, paid, and earned channels the same day — turning their aggression into your advantage.
05
Fundraising Advertising
AI-optimized email, digital, and direct response campaigns that build war chests while expanding your voter contact universe. Message that raises money and moves voters simultaneously.
06
Crisis Communications
Every campaign faces a defining moment under fire. Rusty has been in the room when careers hung in the balance. We run crisis responses that have turned would-be disqualifying moments into defining victories.
Credentials That Matter

The Record Speaks for Itself

30+ years of national media, political movement access, and a flawless record advising candidates. You don't get this with an agency that launched in 2018.

■ Win Record
100%
Perfect Advisory Record
Every candidate Rusty has directly advised has won their race. Not most of them. Every single one. That record holds across party primaries, general elections, and competitive races that others said couldn't be won.
■ Conservative Network
250+
Radio Affiliate Network
The Rusty Humphries Show aired on 250+ affiliates with 1.7 million nightly listeners. He was ranked 6th largest talk show in the United States by Talkers Magazine. These relationships don't disappear — they are the network PolitiWin activates for earned media.
■ Conservative Media
30+
Years in the Movement
CPAC speaker. Washington Times columnist. Regular Fox News and CNN contributor. These aren't media appearances — they are the accumulated trust of three decades inside conservative media, politics, and movement infrastructure.
■ Movement History
Ben Shapiro
Started as Rusty's Writer at 14
Ben Shapiro was Rusty's off-air assistant and writer at 14 years old. Rusty wrote the preface to Shapiro's very first book. Rusty recognized and helped develop conservative media's most important voice before anyone knew his name.
■ Movement History
Andrew Breitbart
First Radio Show Was Rusty's
The very first radio show Andrew Breitbart was ever on was The Rusty Humphries Show. Breitbart went on to found Breitbart News and reshape the American media landscape. This is what a track record of identifying and elevating conservative voices looks like.
■ Legacy
Rush Limbaugh
Rusty Was a Writer for Rush
Rusty Humphries was a writer for Rush Limbaugh and helped take him from a local radio personality to the greatest talk show host in American history. That is not a footnote. That is the foundation of everything Rusty knows about political communication at scale.
"Every client is the hero of the story. My job is to get that story to the public — whether it's branding the person, the product, or the business. I can help tell the story of the person because I have lived more stories than most people will ever encounter."
— Rusty Humphries, Founder, PolitiWin / Advanced Media & Marketing
In the Arena — A Thirty-Year Record
Rusty Humphries speaking at CPAC
CPAC — National Stage
Rusty Humphries at CPAC
CPAC — Conservative Leadership
Rusty Humphries AFP speech
Americans for Prosperity
Rusty Humphries on C-SPAN
C-SPAN — National Broadcast
Rusty Humphries
Conservative Movement
Relationships in the Conservative Ecosystem
Rush Limbaugh
Ben Shapiro
Andrew Breitbart
Tucker Carlson
Fox News
Washington Times
CPAC
Americans for Prosperity
The PolitiWin Edge

Why Winners Choose Us

  • 01
    AI Before It Was a Buzzword
    We were building AI-powered targeting and persuasion systems before the political consulting industry noticed AI existed. The same models powering our coaching and business platforms are redeployed for voter targeting — proven in live environments, not back-tested on old data.
  • 02
    Earned Media No Agency Can Match
    A 250+ affiliate radio network built over 17 years isn't something you rent. It's something you earn. When you need a story picked up by conservative media, we don't pitch — we call. That is an unfair advantage for our clients.
  • 03
    Discretion Is Non-Negotiable
    We will never confirm or deny any client relationship, ever. Your strategy, your race, your vulnerabilities — they stay in this room. Our reputation is built on confidentiality. We do not break that for publicity, references, or case studies.
  • 04
    Operators, Not Theorists
    Everything here has been built, tested, and proven live. We've been inside the machine — radio, television, national media, live events, political campaigns. We know what holds under pressure. That's not something you learn from a textbook.
Performance vs. Industry Benchmark
Candidate Advisory Win Rate 100%
Earned Media Amplification 94%
Digital Voter Contact Accuracy 91%
Rapid Response Activation Speed 96%
Fundraising Ad Performance 88%
Additional Credentials
Nevada Broadcasters Hall of Fame
Youngest inductee in history
Washington Times Columnist
"Rusty Humphries Rebellion" — dozens of published columns & weekly podcast
Harvard Executive Education
Advanced strategic communication and leadership frameworks
Robert Cialdini Trained
Certified in the science of persuasion — the backbone of all messaging frameworks
Rusty Humphries
Rusty Humphries
Founder & Principal Strategist
The Principal

Built from 30 Years
Inside the Machine

Rusty's father — Captain Gary D. Humphries — was Killed in Action in Vietnam on January 26, 1969. Rusty was three years old. He grew up without his father because of war. Veterans' issues, conservative causes, and the defense of American freedom are not political positions for him. They are personal. They always have been.

He spent 17 years on 250+ radio affiliates — not as a pundit who talks about persuasion, but as a communicator who practiced it live, every day, in front of 1.7 million Americans. He was a writer for Rush Limbaugh. He mentored Ben Shapiro at 14 and wrote the preface to Shapiro's first book. The first radio interview Andrew Breitbart ever did was on The Rusty Humphries Show. CPAC speaker. Washington Times columnist. He has been inside the conservative movement, not adjacent to it, for three decades.

And he holds something that doesn't exist anywhere else in political consulting at this level: a perfect advisory record. Every candidate Rusty has ever advised has won their race. Every single one. That is not a marketing claim. It is a documented fact.

Today that foundation — built on faith, sacrifice, 30 years in the movement, and AI systems he built himself — is available to candidates and causes that deserve to win.

God • Family • Country 100% Win Rate 250+ Conservative Affiliates Rush Limbaugh — Writer Ben Shapiro — Mentored at 14 Andrew Breitbart — First Radio Appearance CPAC Speaker C-SPAN Washington Times Columnist Fox News Contributor Harvard Executive Education Nevada Broadcasters Hall of Fame Pro-Life. Pro-Gun. Pro-America.
Confidential Consultations Only

Your Strategy
Starts Here

Every engagement begins with a private briefing. No commitments. No exposure. We assess your race, your opponent, your timeline — and we tell you exactly what it takes to win. For God, for country, for the America worth fighting for.

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All inquiries treated as strictly confidential
Confidential Intake

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All submissions are encrypted and held in strict confidence. We respond to qualified inquiries within 24 hours through a secure channel. We do not confirm or deny client relationships to any third party, ever.

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